Transdisciplinary Concentration
Features
- Cross Supervision Capstone Internship Course
- Co-offered by the Faculty of Arts and Social Sciences and the School of Business
- Open to All UGC-funded Undergraduate Students at HKBU
The Social Data Analytics and Management
Co-offered by the School of Business and the Faculty of Arts and Social Sciences, the Social Data Analytics and Management Concentration aims at equipping students with rigorous transdisciplinary proficiency in data analytical skills, social sciences and business methods and domain knowledge, through which students can apply to solving real-world problems effectively and ethically across different social contexts.
Study Goals
After completing the Concentration, you will be able to:
- Explain social phenomena, economic or business issues and identify relevant data analytical approach to address them from a transdisciplinary perspective
- Collect and critically analyze social data by implementing practical data analysis, visualization, and modelling techniques in data mining
- Develop knowledge and skills in social marketing and entrepreneurship essential for proficient management and leadership across diverse sectors including private and public industries, non-profit organizations, and social enterprises.
- Apply the data-driven approach to research on social, economic, and organizational problems and provide explicit solution and policy orientations to create societal impact and solve social challenges
Curriculum
Required Course— 3 units
BUSI 3067/ SOSC 3007 Social Innovation Management and Entrepreneurship Internship
Elective Courses— 18 units
Students may choose six elective courses from the list which will be released at the beginning of each semester. To ensure transdisciplinary diversity, students should observe the following requirements:
- For students undertaking programmes offered by the Faculty of Arts and Social Sciences or the School of Business, at least four of the courses should be taken by the students aside from their own faculty/school;
- For students undertaking programmes offered by other faculties/schools, at least two courses from the Faculty of Arts and Social Sciences AND two courses from the School of Business should be taken;
- At least four of the courses should be at 3000-level or above
New courses will be added to the Concentration from time to time.
Career Prospects
- There are numerous career prospects available for graduates with the Social Data Analytics concentration globally and locally. Students equipped with the transdisciplinary knowledge to analyze large amount of data and generate insights in relation to the complex social context are highly sought-after in a wide range of sectors, including digital marketing, public relations, NGOs, social enterprises, consultancy and government agencies.
- Some of the popular jobs that graduates might pursue include Data Analyst/ Data Scientist, Market Research Analyst, Social Media Analyst, Policy Analyst, Programme Evaluator, Data Journalists, etc.
The Social Marketing and Entrepreneurship
Co-offered by the School of Business and the Faculty of Arts and Social Sciences, the Social Marketing and Entrepreneurship Concentration aims at equipping students with rigorous transdisciplinary proficiency in social sciences and business methods and domain knowledge, through which students can apply to solving real-world problems effectively and ethically across different social contexts.
Study Goals
After completing the Concentration, you will be able to:
- Understand the fundamental concepts, principles, ethical considerations, and practices underpinning social marketing and entrepreneurship.
- Analyze complex social and environmental challenges through a transdisciplinary perspective, encompassing local, national, and global frameworks.
- Develop knowledge and skills in social marketing and entrepreneurship essential for proficient management and leadership across diverse sectors including private and public industries, non-profit organizations, and social enterprises.
- Design innovative and financially viable solutions to address pressing social and environmental issues in local, national, and global contexts.
- Develop a heightened social awareness, a compassionate comprehension of, and moral imagination for, prevalent social and environmental issues at the local, national, and global levels.
Curriculum
Required Course— 3 units
BUSI 3067/ SOSC 3007 Social Innovation Management and Entrepreneurship Internship
Elective Courses— 18 units
Students may choose six elective courses from the list which will be released at the beginning of each semester. To ensure transdisciplinary diversity, students should observe the following requirements:
- For students undertaking programmes offered by the Faculty of Arts and Social Sciences or the School of Business, at least four of the courses should be taken by the students aside from their own faculty/school;
- For students undertaking programmes offered by other faculties/schools, at least two courses from the Faculty of Arts and Social Sciences AND two courses from the School of Business should be taken;
- At least four of the courses should be at 3000-level or above;
- Overlap between the courses of the 1st Concentration and the 2nd Concentration is NOT allowed.
New courses will be added to the Concentration from time to time.
Career Prospects
- There are numerous career prospects available for graduates with the Social Marketing and Entrepreneurship concentration. Students with this concentration have a unique set of skills that are highly sought-after in a variety of sectors, including digital marketing agencies, non-profit organizations, social enterprises, and government agencies.
- Some of the popular professions that graduates can pursue include: Social Media Specialist, Digital Marketing Manager, Social Enterprise Manager, non-profit Programme Manager, Community Engagement Coordinator, Event Coordinator, Business Development Manager, Public Relations Specialist, Corporate Social Responsibility Manager, Market Research Analyst, etc.
